Reference no: EM133491574
Case Study: "If Johnny jumps off a cliff are you going to jump, too"? This is a cliché used often by parents wanting to convince their children that doing what "everyone else does" is not always a good idea.For example, binge drinking is an increasing problem on college campuses, often with dire consequences (e.g., alcohol poisoning, unprotected sex, expulsion from school). Given the consequences, one wonders what compels college students to engage in such risky behavior. We know that fitting in-being accepted by others-is a primary motive for doing what others do. In this case, conforming to one's referent group's norms (i.e., getting drunk is cool) gains one's acceptance to that group (Talbott, Wilkinson, Moore, & Usdan, 2014; Wardell & Read, 2013). Refusal to comply means rejection by the group.
Question: Binge drinking, clearly, is not in the best interest of individual college students, unless you consider the importance of belonging to and acceptance by the group.
For this Discussion, you explore persuasion strategies with respect to the effects of peer influence on behavior.
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Summarize the most important ideas and close
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Consider the importance of belonging to and acceptance
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How damage to this area of the brain may affect behavior
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Examine methods to motivate social loafers
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What was the hardest part of this exercise
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