Reference no: EM13853779
Choosing a CRM product is complicated. Dozens of CRM products exist, and it's difficult to determine their different features and functions, let alone how easy they are to learn and use, how difficult they are to implement, and so forth. Choosing a CRM requires knowing the organization's requirements as well, and often those requirements aren't fully known, or, if they are known, they are changing as the organization grows.
This exercise is designed to give you a sense of the challenges involved when choosing a CRM product. Form a team of students, fire up your browsers, and answer the following questions:
Act! and GoldMine are two of the lower-end CRM products. They began as sales lead tracking tools for individuals and small offices but have evolved since then.
a. To learn about these products, visit https://na.sage.com/ sage-act' and www.goldmine.corn.
b. As you can see, it is difficult to know how these products compare based just on the information on those sites. To learn more, search the Web for "Act vs. GoldMine"; because these products change quickly, use only comparisons that were done in 2013 or more recently.
c. Summarize your findings in a 2-minute presentation to the rest of the class. Include in your summary the intended market for these products, their costs, and their relative strengths and weaknesses.
Salesforce.com and Sugar are CRM products that are intended for use by larger organizations than Act! and GoldMine.
a. To learn about these products, visit www.salesforce .com and www.sugarcrm.com.
b. Classify these products as thin vs. thick applications and PC-LAN vs. cloud-based.
c. These two products seem to differ in orientation.To learn how others view these differences, search the Web for "Salesforce vs. Sugar CRM:' Read several comparisons.
d. Summarize your findings in a 2-minute presentation to the rest of the class. Include in your summary the in-tended market for these products, their costs, and their relative strengths and weaknesses.
Given your answers to questions 1 and 2 (and those of other teams if you have been presenting to each other), consider the desirability of CRM product offerings for a variety of businesses. Specifically, suppose you have been asked to recommend two of the CRM products you've explored for further research. For each of the following businesses, recommend two such products and justify your recommendation:
a. An independent personal trainer who is working in her own business as a sole proprietor
b. An online vendor, such as https://www.sephora.com
c. A musical venue, such as https://www.santafeopera.org
d. A vendor of consulting services, such as http:7www.crmsoftwaresolutionsica
a A vacation cruise ship line, such as hap www.hollandamerica.com
Present your findings to the rest of the class.
Summarize what you have learned from this exercise about choosing a CRM product. Formulate your summary as an answer to a lob interviewer's question about the difficulties that organizations face when choosing software products.
An example of a multiple value field would be
: An example of a multiple value field would be. An input mask. An input mask that will only allow for digits from 0 to 9 and the + or - sign is. An input mask placed on a form will apply to
|
Value of the test statistic
: A 95% confidence interval is wider than a 90% confidence interval of the same parameter. In a right-tailed test, the value of the test statistic is 1.5. If we know the test statistic follows a Student's t-distribution with P(T
|
Prepare a contribution margin income statement
: Prepare a contribution margin income statement based on a volume of 3,000 windows. Sales Cost of goods sold Gross profit Operating expenses Advertising expense Salaries.
|
What amount of sales dollars are required for the promoter
: In addition, 20% of the gross goes to the stadium where the performance is staged and another $400,000 for other expenses such as ticket takers and advertising. What amount of sales dollars are required for the promoter to break even
|
Consider the desirability of crm product offerings
: How difficult they are to implement, and so forth. Choosing a CRM requires knowing the organization's requirements as well, and often those requirements aren't fully known, or, if they are known, they are changing as the organization grows.
|
What are the two ways of reducing the negative aspects
: Critics of absorption costing have increasingly emphasized its potential for leading to undesirable incentives for managers. Give an example. What are the two ways of reducing the negative aspects associated with using absorption costing to evalu..
|
What features are consumers coming to expect in a modern tv
: In what ways are TV manufactures practicing the total value concept? What features are consumers coming to expect in a modern TV
|
Disadvantages of selling a service to the u.s. government
: disadvantages of selling a service to the U.S. government
|
Specification calls for an acceptable diameter
: Problem: Bearings are manufactured at a rate of 1000 bearings per day. For a large of bearings, their diameter was normally distributed with a mean of µ = 2.505 in and standard deviation of σ = 0.008 in. The specification calls for an acceptable d..
|