Consider the deadly sins of brand management

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Reference no: EM131718704

Answer THREE of the following questions and submit the Word document in Canvas:

What do you think makes a strong brand? Consider the deadly sins of brand management. Do you see anything missing from the list of seven in Figure 15-8?

What do you see as the future of branding? How will the roles of brands change?

What might different strategies emerge for building, measuring, and managing brand equity in the coming years?

What do you see as the biggest challenges for brand marketers?

Recommendations: Your answer to each of the three questions should NOT be a one-sentence answer. It's an Essay you are writing for each question. I would suggest having at least three paragraphs for each question, with some extra research you perform.

Reference no: EM131718704

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