Consider low-versus high-involvement purchases

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Reference no: EM132210058

Consider low- versus high-involvement purchases. Specifically, high-involvement purchases are "psychologically important to the buyer". Contend high involvement purchases entail consumers move through a five-step cognitive process.

1. Problem Identification

2. Information search

3. Evaluation of alternatives

4. Purchase

5. Post-purchase evaluation

Now, considers a good or service YOU consider a high-involvement purchase. Share the story of your purchase decision-making process from need/want identification (e.g., I want a BMW convertible) through the five stages (listed above) provide a timeframe (e.g., I said I wanted a BMW convertible on Monday and I purchased it that Friday; or I said I wanted a BMW convertible 10 years ago...and finally leased one this week). Please label each of the five stages to optimize readability. Share your recollections, emotions, anguish, cognitive dissonance, or sheer bliss - bring us into your world for a moment.

Reference no: EM132210058

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