Consider in developing its retail promotional strategy

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Reference no: EM131735326

Using a grocery retailer in Australia as an example, discuss the major steps the retailer needs to consider in developing its retail promotional strategy.

a. Determining promotional objectives

b. Establishing overall promotional budget

c. Selecting the promotional mix

d. Implementing the promotional mix

e. Reviewing and revisiting the promotional plan

Reference no: EM131735326

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