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Question: Consider how Bunn manufactures coffee products for consumer and commercial applications. Describe how each element of the marketing mix (Product, Price, Place, and Promotion) would change when comparing Bunn's B2C marketing mix to the B2B marketing mix. For example, how & why might a business product need to be different from a similar consumer product in this scenario?
One rapidly developing field of technology is the "internet of things," i.e. machine-to- machine communication (M2M)
Research one incident of a hate crime committed against a religious or ethnic group in your community or in the nation.
What are your views on the targeting of products to children in todays world - discuss the issue of targeting to children fron two perspectives
In the mid-20th century, marketing and new model introduction decisions were centralized while key operating.
Analyze the steps of the branding process with a well-known e-commerce site. Consider the seven-step process to assess market opportunity
Which brand leverages secondary associations. Can you think of any ways that the brand could effectively leverage secondary brand associations?
What macro-environmental factors external to the company should Starbucks be most concerned about? How do these factors affect Starbucks? Explain.
What is sustainable marketing? Explain how the sustainable marketing concept differs from the marketing concept and the societal marketing concept?
describe in words how your value estimates change as you change your growth and discount rate estimates
Describe the German business environment when Wal-Mart entered the German market. Why did Wal-Mart fail in Germany
Some consumers are more concerned about the physical environment than others. Provide a specific profile of what in your opinion would be the socioeconomic.
"In most markets, brands are under attack". Private labels are growing. Why are brands still important in consumer markets?
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