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Consider the International Marketing Communication process and how an organization with little MARCOM experience in a foreign country might mitigate potential communication errors?
Consider the elements of a Canadian communications message for a Canadian product - music, imagery, talent, words, format. What encoding might take place to delivery that message in Brazil (a high context culture) ?
Choose a retailer and conduct a full portfolio analysis on their current and future situation using an appropriate business tool. You should also complete an external audit and consider the implications this may have on the retailer's future marke..
Identify and describe in detail the different age cohort groups. For each describe cohort group, describe typical spending habits
1) What five types of resources affect ability to process information and make decisions? Explain.
Explain the main functionalities included in e-commerce server software and the decision-making process for a manager choosing from among the various e-commerce
What is the key marketing management problem/opportunity the decision-maker faces in the case study? Don't confuse symptoms with problems.
Discuss the importance of the ‘electronic frontier' in terms of technological change.- Assess the impact of the transient nature of advertising on the Internet using relevant examples.
Draw upon the module material to inform the development of your marketing plan. This material should be referenced according to the Harvard referencing system
Conduct research and present to the class an example of effective branding. Was it an example ofprivate branding, generic branding, manufacture branding? Do you think that the company targeted a specific consumer group?
Explain how you would design a new logistics network consisting of only a single warehouse
His intern has been assigned to analyze the best way to spend their marketing communication budget. Which of these tools will she be least likely to use.
The manager of a small business is considering lowering the price on his main product for the coming year. If there is any increase in the company's current sales, the manager would have to acquire another delivery truck. Assume that the manager woul..
Packaging and Labeling are two (2) key parts of integrated marketing communications (IMC). Select two (2) brands from different product groups.
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