Consider between marketing service vs. physical product

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1. In services marketing, key differences to consider between marketing a service vs. a physical product involve the “Four Service Characteristics” as defined in the text. When Taylor Swift performs a concert, she is providing a service. (1) Explain and demonstrate with examples how EACH of the four service characteristics relate specifically to Taylor Swift performing at a concert?

2. Find an article on the WWW that discusses a recent (within the last 2 years) security breach or Cyberattack. Provide a link to the article and suggest 2 Best practices for a user Domain Policy that would mitigate against the type of breach or Cyberattack you have shared. Clearly explain why those best practices in a policy would be an effective mitigation strategy.

Reference no: EM132291530

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