Consider ad agency young & rubicam brandasset valuator

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Reference no: EM133410687

Questions: Consider ad agency Young & Rubicam's BrandAsset Valuator. How might the central brand's fans speaking up in support of a brand affect the four consumer perception dimensions?

What are the potential drawbacks of leveraging or encouraging dialogue from brand rivals?

If you were a brand manager for Toyota's Camry line, would you use your brand platforms to promote Juneteenth? Why or why not? If so, how?

In your opinion, is it proper and ethical for brands to use the Juneteenth holiday to promote their brands or sales? If you were advising a firm, what would you recommend?

Reference no: EM133410687

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