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Questions: Consider ad agency Young & Rubicam's BrandAsset Valuator. How might the central brand's fans speaking up in support of a brand affect the four consumer perception dimensions?
What are the potential drawbacks of leveraging or encouraging dialogue from brand rivals?
If you were a brand manager for Toyota's Camry line, would you use your brand platforms to promote Juneteenth? Why or why not? If so, how?
In your opinion, is it proper and ethical for brands to use the Juneteenth holiday to promote their brands or sales? If you were advising a firm, what would you recommend?
How can you segment Under Armour's current and potential customers based on their demands and behaviors?
1. What is a simple way to engage in international marketing? 2. Companies are pursuing which objective when they start with prices high and slowly drop them over time?
Who was the intended audience for the relaunch? Why did Honda choose this segment? What are the characteristics, in terms of buying behavior.
Participate in an interactive simulated environment to make real-world marketing decisions, and then develop a formal marketing plan
Describe what a user would see on your website landing page related to this campaign. Discuss how you could recycle your campaign for foreign markets.
Values vs. Value by Timothy Devinney, Pat Auger, and Giana M. Eckhardt - identify what support, or evidence, the author provides to the intended audience.
Based on the personal value equation, how do you think you can increase the value you offer a prospective employer?
In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.
Even though Germany is the largest single-country market in Europe, what percent of the world market potential for German companies is outside Germany?
select two major public relations campaigns from any three different organizations. prepare and submit a two to three
A brief (1-2 pages) description of the product and the advertising campaign under analysis, including the types of mass media used Media effects research and sociopsychological theories that are applicable to the campaign.
When we talk about promotional mix what exactly do we mean and how does this help us in our marketing process?
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