Conservative and minimax regret approaches

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The best selection of plant size depends on how the marketplace reacts to the new product line. To conduct an analysis, marketing management has decided to view the possible long-run demand as low, medium or high. The following payoff table shows the projected profit in millions of dollars:

Long-Run Demand

Low

Medium

High

Plant Size

Small, d1

150

200

200

Large, d2

50

200

500

Recommend a decision based on the use of the optimistic, conservative and minimax regret approaches.

Reference no: EM133022605

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