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Consequence of the application of new strategy

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Suppose your company has persistent cash flow problems. To counteract this situation, the sales manager has proposed an aggressive plan to increase sales over the next few months that includes, among others, expanding to the existing customer base through attractive plans and promotions. Do you think that, as a consequence of the application of this new strategy, you as CEO can be calm about solving your liquidity problems in the short term? Clearly justify your answer.

Reference no: EM132815962

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