Conscious capitalism simulation or your future endeavors

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1. Relevance has always been the challenge of the advertising industry. Summarize Kristi Roger's assessment of the advertising industry in her Ted Talk. Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the ROI of marketing expenditures on all forms of marketing communications? How could these ideas affect your decisions within the Conscious Capitalism simulation or your future endeavors?

2. Create a query that list the students who volunteer to play music for seniors. Display columns for the Last Name, First Name, and Email Address of music volunteers so Terrence can get in tough with them. Sort query results in alphbetical order by Last Name. Save query as Musicians. Your output should resemble the format shown in Figure 3-5, but the data will be different.

Reference no: EM132297168

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