Reference no: EM133777945
Your task will be to answer specific questions and provide evidence-based recommendations to the Founders. These recommendations will need to be based on a thorough review of relevant research (please don't just go to ChatGPT to get generic information; they have come to you for thorough, research-based advice that is tailored to their needs). This is a research assignment so you will need to go beyond the core materials provided in this subject to gain a deeper understanding of the challenge and possible alternatives that the founders could pursue.
Your insights will help the founders to understand the options available; unpack relevant research perspectives; and make informed decisions. You can make a real impact!
First Step:
Watch the interview between Emma and Hector Williamson (Co-Founder of ChemCloud) that provides background about the task. Hector also provides information about the organisation's core values: Excellence and Customer-Centricity.
Case Study Details:
Seizing an opportunity.
ChemCloud was founded in 2021 by friends Hector Williamson and David Wright. David managed his family's industrial chemical manufacturing business while Hector was a consultant at BCG, supporting ASX20 companies to improve their procurement processes and launch digital products. David had seen firsthand how chemicals could drive product innovation and delight customers; but, he had also endured the headaches that came from dealing with daily transactions trapped in a world of phone calls, emails, faxes and spreadsheets. ChemCloud was born out of the founders' belief that there had to be a better way. When they didn't find it, they decided to create it themselves.
Welcome to ChemCloud: a digital procurement and sales marketplace that makes it easy to discover, buy, and sell chemicals. Through the platform, buyers can source all of their chemicals and raw materials from trusted suppliers, make payments, then track the location of their order and schedule production with confidence. Suppliers can create quotes and manage payments and delivery in a streamlined way. ChemCloud reduces waste by connecting chemical distributors and manufacturers at the right time. See figure 1 for ChemCloud's product description.