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Connecting and communicating across cultures

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Reference no: EM133047284

Choose a country in which a currently established company is not marketing its products. For example, you may look at Dunkin Donuts and decide to market it in Germany. Position yourself as the Global Marketing Director for your company. Do a brief market and cultural research analysis and present your marketing plan and analysis to the CEO of your company. Review the tips you learned in Chapter 9 about connecting and communicating across cultures.

Reference no: EM133047284

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