Conform to the changes in the industry and innovation

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Reference no: EM132245230

Tesla Motors, Inc. (Tesla), the electric car company, unveiled its Model 3 in late July 2017 as its stock price continued to appreciate. The Model 3 was priced to sell to the mass market and to potentially compete with the mass-market leaders such as Toyota. The stock market had also responded favourably to Tesla’s decision in 2016 to acquire SolarCity, a manufacturer of solar cells, and its decision to build the Gigafactory, the world’s largest lithium battery plant.

Assess how Tesla adjusted its business model to conform to the changes in the industry and innovation itself.

Reference no: EM132245230

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