Reference no: EM13915842
Formal Business Reports: Intercultural Communication
U.S. businesses are expanding into foreign markets with manufacturing plants, sales offices, and branches abroad. Most Americans, however, have little knowledge of or experience with people from other cultures. To prepare for participation in the global marketplace, you are to collect information for a report focused on an Asian, Latin American, or European country where English is not regularly spoken. Before selecting the country, though, consult your campus international student program for volunteers who are willing to be interviewed. Your instructor may make advance arrangements with international student volunteers.
Your Task. In teams of three to five, collect information about your target country from electronic databases, the Web, and other sources. Then invite an international student representing your target country to be interviewed by your group. As you conduct primary and secondary research, investigate the topics listed in Figure 13.5. Confirm what you learn in your secondary research by talking with your interviewee. When you complete your research, write a report for the CEO of your company (make up a name and company). Assume that your company plans to expand its operations abroad. Your report should advise the company's executives of the social customs, family life, attitudes, religions, education, and values in the target country. Remember that your company's interests are business oriented; do not dwell on tourist information. Write your report individually or in teams.
Text Book: Business Communication: Process and Product By Mary Ellen Guffey, Dana Loewy.
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