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Conducts research to plan and implement business idea

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Every organization conducts research to plan and implement a business idea. This project is designed to provide the foundation for an international business plan. You will plan global expansion of an existing product or service, or research a new foreign business opportunity.

At a minimum, your paper must include research and narrative for the following:

Determine potential international markets for existing or proposed goods and services

Identify domestic and international companies involved in similar business global business activities

Examine geographic and economic factors that affect the business environment of a nation

Research the influence of government and regulations on business activities

Identify needed databases and information systems to facilitate international business activities

Identify methods for reducing global business risks

Identify specific attributes and customer benefits for a proposed international product or service

Suggest advertising messages, media and other promotional activities for an international enterprise

Reference no: EM132769505

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