Conducting interviews with some of adidas customers

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Question

Imagine you are working for Adidas as a product designer and are conducting interviews with some of Adidas' customers. You are intending to use the answers from these interviews to help guide the development of a new sneaker design. Which of the following questions is least likely to provide helpful insights as you begin the innovation process?

1. How do you feel when wearing your current sneakers?

2. Why did you buy your current sneakers?

3. What criticisms do you have of your current sneakers?

4. Where did you buy your current sneakers? 5) What does the Adidas brand mean to you?

Reference no: EM133743039

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