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Conducting a research survey on starbucks coffee

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Reference no: EM133022725

The research objective is: Starbucks (maintaining more customer base/ competitors with other large chain)

Why would quantitative analysis would be more helpful to answer survey questions about Starbucks coffee from consumers? If there is a better research method/ analysis please share and give an example.

Any advice/feedback in terms of statistical analysis or interpretation for conducting a research survey on Starbucks coffee (maintaining more customer base/ competitors with other large chain)

Reference no: EM133022725

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