Reference no: EM133208650

Assignment:

Instructions for your research project: Study the Mobifone case study provided below and conduct a feasibility study to be presented to the Board of Directors of Mobifone at their mid-year board meeting, to be held at Mobifone's corporate head office in Midrand, on Friday 22 June 2022. You are the Strategic Planning Manager for Mobifone, a South African telecommunications company, which manufactures technological devices, including entry-level smartphones, smart devices and audio devices; these are currently available to the South African market only. Mobifone's corporate head office is situated in Midrand, Gauteng. The Chief Executive Officer (CEO) of Mobifone has requested that you conduct a feasibility study in terms of the following directive, which has been provided by the Board of Directors.

Mobifone has been a major player in the entry-level smartphone market in South Africa since 2018. In line with its catchphrase, "With Mobifone anything is possible!" Mobifone's aim is to improve the lives of people through the provision of affordable "state-of-the-art" technology. Mobifone believes that mobile technology is a force for change, and an enabler of growth - it has identified a definite "gap" in the market on the African continent, where people are increasingly demanding affordable "state-ofthe-art" mobile technology. Mobifone's directors envisage expanding its operations into Africa, by opening branches in Nairobi (Kenya) and Lagos (Nigeria), together with an online shopping portal via the Mobifone website, offering unbeatable "state-of-the-art" technology experiences and opportunities to all consumers on the African continent.

You are required to lead a team tasked with the responsibility of conducting a feasibility study into the opportunities and benefits to be accrued by Mobifone, through expanding its operations into Africa, by offering unbeatable "state-of-the-art" technology experiences and opportunities to all consumers on the African continent. The feasibility study is to be presented to the Board of Directors at their mid-year board meeting, to be held on Friday 22 June 2022. *Fictitious case study.

1. Research Project Task: Conduct a relevant feasibility study into the opportunities and benefits to be accrued by Mobifone, through expanding its operations into Africa, thereby offering unbeatable "state-of-the-art" technology experiences and opportunities to all consumers on the African continent. Argue, with relevant motivations, whether your research indicates that Mobifone can benefit through expanding its operations into Africa, by opening branches in Nairobi (Kenya) and Lagos (Nigeria), together with providing an online shopping portal via the Mobifone website, thereby offering unbeatable "state-of-the-art" technology experiences and opportunities to all consumers on the African continent. The feasibility study must adhere to the following format: Feasibility Report:

2. Transmittal Letter: To be addressed to the Board of Directors of Mobifone, since they have requested the completion of feasibility study. The transmittal letter is sent separately to the Feasibility Report, but as a matter of courtesy, a copy of the transmittal letter must be included in the Feasibility Report too. This letter emphasises the need for the feasibility study, and the full date of completion of the report. It provides the background to the project, a reference to the purpose and it outlines the procedures used to provide the necessary recommendations presented from the feasibility study. This letter must be presented in a professional layout, format and manner.

3. Table of Contents: The sections of the feasibility report and corresponding pages are provided.

4. Executive Summary: The task or problem at hand is explained briefly together with the relevant solutions. This is a brief overview of what the reader can expect to read in the remainder of the report.

5. Body: Discuss the relevant constructs in the body to highlight the opportunities and benefits to be accrued by Mobifone, through expanding its operations into Africa, thereby offering unbeatable "state-of-the-art" technology experiences and opportunities to consumers on the African continent.

5.1 Introduction: This includes a brief introduction, which is drawn from the purpose and background, and explains the reasons why the study was conducted.

5.2 Background: An explanation of the issue/s to be investigated is provided, together with the reasons why the investigation was conducted, its findings and relevant conclusions derived from the Problem Analysis.

5.3 Purpose: The specific purpose of the feasibility report is required (for example, to address a problem), so a statement of the problem is drawn up.

5.4 Research: Challenges and risks: Discuss the challenges and risks that Mobifone may encounter when expanding its operations into Africa, thereby offering unbeatable "state-of-the-art" technology experiences to all consumers on the African continent. You are required to address challenges and risks that Mobifone may encounter in the following four (4) environments:

• Socio-Cultural environment
• Economic environment
• Technological environment
• Legal Environment (Trade barriers).

5.5 Solutions and recommendations: Explain relevant solutions and recommendations for the various challenges and risks, in terms of its technical, operational and economic feasibilities (where necessary).

5.6 Enterprise Resource Package (ERP): Discuss the ERP required by Mobifone when opening branches in Nairobi (Kenya) and Lagos (Nigeria), together with providing an online shopping portal via the Mobifone 9 HBMN330-1-Jan-June2022-SA1-RP-V.3-17012022 website, designed to offer "state-of-the-art" technology experiences and opportunities to all consumers on the African continent.

6. Conclusion/s: Relevant conclusion/s together with necessary motivation/s are required.