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Conducting a competitive benchmarking

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Determine the measures (e.g. quantify preferably) by which we will be able to assess the impact of variables. You can do this by creating a JMCO model for your Project as well as conducting a competitive benchmarking of at least 2 brands in your retail industry by using 4P's of Marketing. Identify key factors which influence consumer preference of a band over another. for grocery store.

Reference no: EM133186511

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