Conducted major study of supermarket shopping

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Reference no: EM131126506

The point-of-purchase advertising institute (POPAI) conducted a major study of supermarket shopping in four European countries. Almost 3,000 consumers age 16 or older were interviewed while shopping at a major supermarket. Respondents were first screened to ascertain that they were on a "major shopping trip" before the interview. Part of the results are shown in Table A

Reference no: EM131126506

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