Reference no: EM133022521

To test your understanding of the knowledge and skills presented in this course, you must write a Feasibility Research Report for a potential international trade initiative. The research report must outline the research taken to determine the feasibility of an international business opportunity for a medium (1000-5000 employees) publicly-listed company (shares trade on a stock exchange). The report should relate to either an exporting or importing's opportunity (the company does not yet operate in the country - check annual report) for an existing product or service for an identified target market. Based on your report, the organization reviewing it should have all the information it needs to determine the feasibility of the particular international venture.

The steps to follow are:

1. Identify the potential international trade initiative, providing details on the product or service, whether the opportunity is for export or import, and which market you plan to target.

2. Outline the research objectives, methodology and data sources used. Refer to Evaluation Criteria for more details on each of these components.

3. Conduct secondary research to gather data, trends and facts to inform your report.

4. Collect, organize and analyze the research data.

5. Write a comprehensive research report to assess the feasibility of the potential trade initiative using Evaluation Criteria as an organizational guide.