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Assignment - Marketing Nike 4P Strategy Presentation
Description - Each team will select one brand for which your team will conduct research to assess its marketing strategy and make growth strategy recommendations. The project requires that students demonstrate the ability to apply the concepts, frameworks, models, theories, etc., learned from this class to a given business context. However, our selected brand is Nike. My part of the presentation is Brand's 4P Strategy a. Product: PLC stage, product portfolio b. Promotion: key promotion strategy c. Place: % of share by channel d. Price: pricing strategy for Nike.
Why do you think it is important to understand the population and race distribution? Discuss the race demographic trends (growth or decline) in your county
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