Reference no: EM13872265 , Length:
Case study - Nike Corporation
Mapping and Evaluating the General External Ecosystem of an Industry-Economic Sector
In this Shared Activity, you will conduct research and perform critical analyses of the general external ecosystem, including a detailed stakeholder analysis, of the organisation that you are studying as part of your Final Project for this module. You will examine and probe the work of your peers, and then offer potential critical directing questions and specific and constructive ideas for improving your peers' work.
Note: The work you do for this assignment will be incorporated into your Final Project.
To prepare for this Shared Activity:
• Review the Readings and, in particular, examine the Scanstep framework in Pitt and Koufopoulos (2012: Chapter 2).
• Review the Tools for Your Strategic Thoughts document and consider how to best deploy them. You are not required to use the pre-designed templates, but you will be responsible for a robust and complete analysis with implications clearly stated.
To complete this Shared Activity:
• Conduct a thorough and well-argued general external ecosystem analysis for the industry of the organisation you have chosen.
• Be sure to explain what the strategic implications of your analysis are and how the set of implications limits or shapes your strategic recommendations.
• Be sure to identify specific future strategy actions and recommendations based on your evaluation of options and to provide a basic defense of why your recommended actions are the most appropriate.
• Conduct a thorough and well-argued stakeholder analysis for the industry of the organisation you have chosen.
• Be sure to explain what the strategic implications of your analysis are and how the set of implications limits or shapes your strategic recommendations.
• Conduct a thorough and well-argued competitive forces analysis (focusing on the Porter (2008) framework and work by Pitt and Koufopoulos (2012: Chapter 3).
• Be sure to identify specific future strategy actions and recommendations based on your evaluation of options and to provide a basic defense of why your recommended actions are the most appropriate.
You may want to attach either a worksheet or other table or visual as part of your analysis.
Havard style referencing. and also use the excel format