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Question: Movie companies often conduct market research when they produce big-budget films. If necessary, they will reshoot part of a movie when viewers say they don't like it. Some people oppose this practice: They claim that movies, like books, songs, plays, and other artistic endeavors, should not conform to what the market wants, lest they sacrifice their integrity. What do you think?
Explain the ethical issues in marketing field and identify and discuss about two companies In Australia who has been having some issues regarding the way they pursue their business. You can elaborate on any aspects of marketing where these compani..
When Zappos began offering Couture products, it is classified as which type of decision? Why?
Develop a strategy for launching the product in a manner most likely to capture the attention of the product's primary target market.
Howard and Hannah decide to resolve a contract dispute through arbitration.- Does Hannah have any basis for getting the award set aside?
Choose an existing hospitality organization in Lane County and develop a marketing plan for them based on their product-service mix, location, and target market. Be sure to define all of these in your plan
Managerial Decision Making-Take a position on whether or not managerial groups within a large organization are more likely to make better decisions than individual managers within the same organization. Provide support for your position
How the two or more social influences (culture, social class or reference groups) impact on the consumer purchase decision process.
Explain the relationship between branding and communication at the international level using examples to illustrate.
many organizations today do not utilize business analytics to help them with their decision-making processes. for some
Give an example of your favorite company that addresses community needs, and specify the main reasons the company's actions and CSR programs are important to you
Creative strategy is part of ‘How do we get there?'. Discuss the different creative approaches to direct marketing or sales promotions available.
What are the advantages and disadvantages of using social media for advertising, brand building, market research, and customer service?
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