Conduct market research to inform marketing strategy

Reference no: EM133689077 , Length: word count:1000

Overview

Learning outcome 1: Conduct market research to inform marketing strategy and planning.

In this assignment, you will write a report (approximately three pages) that summarizes market needs for a local hospital based on their Community Health Needs Assessment. The Affordable Care Act mandated that not-for-pr hospitals conduct a Community Health Needs Assessment (CHNA) every three years, and to include social determinants of health as a component of this needs assessment. Tax-exempt hospitals are required to learn abot the community that they serve. For this assignment, you are going to learn about the needs of your community fr the perspective of the nearest not-for-profit hospital in your area.

Preparation
Review your textbook chapters 15-17.
Locate your local not-for-profit hospital on the internet.
Research the hospital's most recent Community Health Needs Assessment (CHNA).

Instructions
1. Locate the most recent Community Needs Assessment (CHNA) document for a specific hospital and provide 2 to both the document and the hospital.

Review the document (CHNA) in its entirety, gaining an understanding of the population, the community issues, healthcare concerns, and recommendations for improving the health status of the community.

Include the link to the hospital's main website.

2. Identify and discuss the following:
Top Health Priority Health Need

List and briefly discuss the top 5 Priority Health Needs for the community that were identified by the CHNA document.

Primary Data

List and briefly discuss three sources that the not-for-profit community hospital used to collect Primar Data

Implementation Plan

Identify one need and summarize how the community data was used to create a program to address if need.

Summarize how primary market data is used to identify needs, develop programs, and for marketing in healthcare.

Reference no: EM133689077

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