Reference no: EM132400361

Assessment - Case Study

Task 1 -

Imagine you are setting up a small business of your own. Your start-up budget is £20,000. Complete the following tasks:

Summarise how your business will operate (mention the industry, location, target customers and your business model),

Name your business.

Decide on your visual identity (this could be a description or could include images of similar brands, or create a logo on your own).

Create the values that you wish to promote as a business (e.g. social, environmental, equality and diversity etc.)

The word limit for this task is 600 words.

Task 2 -

You will need to conduct Market Research to help develop your business Give justification when answering the following questions:

What primary research will you conduct? Why?

What secondary research will you conduct? Why?

What quantitative research will you conduct? Why?

What qualitative research will you conduct? Why?

The word limit for this task is 350 words.

Task 3 -

Recently you have been faced with an ethical dilemma regarding your business:

Your business has been given the opportunity to be promoted by a popular website at a discounted rate; however, this company has also been accused of treating its employees badly. There have been reports of discrimination, bullying and harassment by the management. The website is likely to greatly increase the popularity of your business as it has a target audience of thousands of people. However, there is a risk that associating with this company may damage your brand or demotivate your staff.

Resolve this dilemma and give justification for your decision. You should refer to at least one other legal case. You should also refer to the business values you created in Task 1.

The word limit for this task is 350 words.

Task 4 -

Your business has grown enough for you to be able to employ two members of staff on zero-hour contacts.

Answer the following questions:

How will you comply with Equality and Diversity law when selecting applicants?

What rights will your new employees have?

The work limit for this task is 350 words.

Task 5 -

Complete the following:

Describe your business' assets, liabilities, expenses and gains.

Being mindful of the £20,000 budget for your business, provide an account of what you will do to avoid any cash flow problems.

The word limit for this task is 350 words.