Conduct internal and external environmental analyses

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Reference no: EM132677446

MGT215 Organisational Behaviour - Southern Institute of Technology

Learning outcome: Conduct internal and external environmental analyses for an organisation.

Identify an organisation of your choice. The organisation needs to be an established business employing at least 10 people. Undertake an environmental analysis of the business. In this analysis you should:
• Provide a summary about the business that clearly identifies the sector in which it operates (manufacturer, retailer or service), its size, its main operations and its mission and vision.
• Undertake a SWOT analysis.
• Undertake a macro-environmental analysis using the PESTLE model.
• Undertake a micro-environmental analysis using Porter's 5 forces model.
• Explain how these three models help identify the key drivers for change within the organisation. What processes are followed? Give examples.
• Analyse how the organisation has been dealing with the identified drivers
• Suggest how the business could usefully incorporate other analytical models, and the benefits that they could provide.

Reference no: EM132677446

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