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There are three separate questions. The first two have additional reading associated with them which is included as part of this exam.
QUESTION 1: Read the following article. No Rocket? Venture to Sell Balloon Trips Into Space," Wall Street Journal, October 22, 2013. Then conduct a five-forces analysis of how you expect the space-tourism industry, defined as firms that take customers into (or close to) space for tourism, to look in the not-too-distant future. Clearly label each of the five forces (I recommend highlighting the force in bold - e.g.. suppliers). You may abbreviate company names. Be sure to make specific references to the article to support your claims and do not bring in any outside information or scientific knowledge.
QUESTION 2: Read the article "West Elm to Launch Its Own Boutique Hotels." Wall Street Journal. 09/26/2016. Drawing only on evidence in the article, assess West Elm's may into the hotel industry. Be sure to weigh both the pros and cons and give your overall evaluation of the strategy. Make sure to focus on using various ideas from this Business Strategy course. Do not bring in outside information about this industry. Be sure to make specific references to the article to support your claims.
QUESTION 3: Eat More Dough is a restaurant that specializes in calzones. It is considering acquiring its supplier of dough in an attempt to foreclose its calzone- and pizza-making rivals in Ithaca. There are several factors that may constrain the success of this strategy in this market; what are they?
Attachment:- Assignment File.rar
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The first answer based on the porter five force analysis. The case was to launch new products for the customers who can visit space. The second answer was based on new method applied by the furniture owner to open boutique hotel. With the help of boutique hotel he can sell the furniture and the interior decoration items. The third answer was of the pizza company want to control major market share.
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Follow the page limits given strictly, for each question (space is not transferable from one question to another). Be sure to turn on the feature in Word to enumerate lines on the side of the page (under the Page Layout tab) so that I can see how many lines you have used per question; set it up so that it restarts numbering per page. There are three separate questions. The first two have additional reading associated with them which is included as part of this exam.
Please find attached Business Strategy final paper document (with instruction). Please use porter forces analysis where possible. Your exam must be typeset and must conform to the following guidelines: Use Times New Roman 12-point font, one-inch margins, double-spaced. This means there should be no more than 23 lines of text per page.
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