Conduct both secondary and primary research

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Reference no: EM132693946 , Length: word count:1400

LEARNING OUTCOMES: This assessment covers all 4 Learning Outcomes for this module.

SCENARIO:
The world wide impacts of the Covid-19 pandemic cannot be underestimated, but do we really know just what these impacts are? Governments and the media have tended to concentrate on economic impacts and unemployment, or under-employment.
During this module you will learn a variety of marketing research methods, and be asked to apply them to the crisis situation in the sector of theatres and other entertainment venues. In particular you should be looking for evidence of such things as (but not restricted to):
• Has the lockdown and other restrictions changed the way that people consume entertainment?
• If you have found changes, do they apply across the spectrum or are they limited to specific market sectors? Are there different changes in different sectors?
• What sort of opportunities and threats exist on the business horizon for entertainment venues?

TASK: In this assignment, your group will conduct both secondary and primary research in order to develop a basis for an entertainment venue preparing a strategic marketing plan to recover from the pandemic.

HOW SHOULD YOU PRESENT YOUR FINDINGS?
• Your presentation should be 20 minutes long and be presented as a group where possible, or individually.
• You should work together regardless of how you do the final presentation.
• If you are presenting as a group, you can do this by digitally editing your different sections together if you've clever on a computer! Or, you can film yourselves doing it face to face. PLEASE ENSURE YOU FOLLOW ALL COVID GUIDANCE TO DO THIS E.G. SOCIAL DISTANCING, NO MORE THAN 6, NOTING THAT GUIDANCE MAY CHANGE. KEEP YOURSELVES SAFE FIRST. If you're doing it individually, work as a group on the research and then you can all use the findings to present your own version.
• You can use PowerPoint slides or other visual aids, or upload your assignment to YouTube.
• Your presentation should use multiple types of research to support your arguments.
• The written aspect should be in the style of a business report, with a contents page, headings and subheadings, and be correctly referenced using the Harvard Referencing style. Care should be taken with spelling, grammar, punctuation and presentation.

Element 011
This is an independent piece of assessment which gives you the opportunity to reflect on the problems of undertaking a market research programme. You should base your reflection on your experience of conducting research during this Trimester.
DUE DATE: November 25th (1400)
LEARNING OUTCOMES: This piece of assessment covers Learning Outcomes 2 and 4.

Attachment:- Marketing research.rar

Reference no: EM132693946

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Reviews

len2693946

11/11/2020 4:41:00 AM

N/b: One question that several people have asked me is how broad you should be looking in the remit of your research, so I'll give you some clarification. Researchers often use the "research funnel" concept when approaching their work. If you imagine a funnel it is broader at the top, then much narrower at the bottom. Your research will start off being broad - so looking at an industry-wide perspective - then you may choose to look at a specific area of the industry as an example. The assignment brief is written so that you have a bit of leeway in your answer. For example the Mintel podcast that Cheryl posted looks at one part of the industry. Alternatively you might like to concentrate on one specific venue locally here in Cambridge, after you have given a broader introduction. I hope this makes things a bit clearer for you, but please don't hesitate to ask either Cheryl or myself if you have any specific queries.

len2693946

11/11/2020 4:40:55 AM

I will need a topic to work with for this assignment, the expert can come up with a topic and let me know before commencing the work. Below are the informations the lecturers gave. N/B: My lecturer said I should look at the impact upon cinema venues and impact on Covid 19. Also, Prepare a strategic marketing plan to recover from the pandemic.

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