Conduct both an internal and macro environment analysis

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Reference no: EM133008778

TASK

Critically evaluate the key issues that strategic analysis plays in a business or organisation that you are familiar with.

In this assignment, you are required to write a report (an executive summary is not required) which describes a strategic management situation and provides a critical analysis of that situation. Do not include a Table of Contents or a Reference List in your word count. Your report should be based on but not exclusively limited to the following tasks:

1. Describe briefly that background of the organisation (or strategic business unit - SBU) of your choice. This information should be brief and relevant to the discussion of your assignment and thus may include ownership, history, size, business scope, major products/services, and major markets of the organisation (or SBU) selected.

2. Conduct both an internal and macro environment analysis for the industry within which the organization (or SBU) operates as well as analysis of the organization/business itself using at least one of the following:

External:

(a) Porter's 5 forces analysis.

(b) PESTEL modelling and focus on the understanding of the purpose of this analysis, the identification of key factors and their implications in terms of key opportunities and threats, and the discussion of their overall impact on the industry growth in the future. Draw your conclusion based on your macro-environment analysis.

3. Internal environment analysis. You should identify key resources, competencies risks and strategy of the organisation (or SBU) that are likely to provide sustainable competitive advantage.

4. Summarize your findings and conclusion based on your external and internal environment analysis. Identify the key strategic management issues that the organization (or SBU) faces and give your recommendations.

Reference no: EM133008778

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