Conduct and report on a brand portfolio audit

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Reference no: EM131675906 , Length: 2

ASSIGNMENT:

Conduct and report on a brand portfolio audit for this organization as per the Avery (2016) note. brand audit based on "L Brand Inc. Physical Inventory.

Read the case, and pay CLOSE attention to page 19 of the case to get a better description of what to do. You will have to figure out all of there brands first to accurately answer.

THE PAPER SHOULD FOCUS ON Physical Inventory (MUST BE 1-2 PAGES)

Article : Brand portfolio Strategy and brand Architecture By Jill Avery

Reference no: EM131675906

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