Conduct and document the current customer experience

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Reference no: EM132275205

1. Conduct and document the current customer experience – through a Customer Experience audit using the organization of your choice.

2. Map the current customer journey (using flowcharting for the most important client interactions - front and backstage); using the organization of your choice.

3. 1) What is the major difference between differentiated defender strategy and low- cost defender strategy?

2) Why does it matter to choose an appropriate competitive strategy?

Reference no: EM132275205

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