Reference no: EM131149932

Conduct  an Organizational Assessment on the DHL COMPANY AND DHL and its global competitiveness.

The aim of this assignment is to examine the business strategy of the World famous logistic company-DHL and its global competitiveness. It has gained the competitive advantage through external and internal factors, which make the company a proud leader in the logistic world.

Address the follwing points in the assesment:

• Introduction
• Business strategy and the global competitiveness plan
• External Analysis
• Customer Analysis
• Competitor Analysis
• Environment Analysis
• Internal Analysis - Quality service
• Brand Association
• SWOT Analysis
• Competitive Advantage
• Competitive Disadvantage
• Organization's Business Process
• DHL's Process Improvement Program 
• Ethical Issues
• References

Academic requirements:

• Your work must be submitted as 1000 words

• Student declaration must be completed.

• Your work should be submitted in the formats outlined for each point in the assignment

• The entire assignment brief and completed .

• All work must be referenced using the Harvard /APA method.

• Provide a reference list