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Question: Conduct an investigation of social media to examine user-generated content related to a company of your choosing. Please select a company of interest..i.e. automotive, hotel, luxury brand etc. etc.
What are the trending topics on social media related to your company? (Use a free social media aggregator, such as Addictomatic or Twazzup to investigate.). List at least three topics.
What is the sentiment of the comments related to the company? Compare the sentiment ratio to two of its competitors. What does that mean? Show examples.
What other sources of user-generated content can you find on social media? Do consumer perceptions appear to be supportive? Explain.
Integrate your information from the preceding questions to determine whether your company should invest more heavily in the current market. What should they change? Where do you see the future of the company based on your qualitative research? What are your conclusions and/or recommendations? Justify your response using information from your search of secondary data or the social media.
List how many local or national competitors are powerful and with which competitors will your company compete against, and how?
Explain Challenges With Growth and Determine the two best possible strategies for the growth of your business
Explaining how CPT is directly related to Major of study? Human Resource Management. Negotiation and Conflict Resolution. Information System Security
The objective of the final research project is for you to experiment in applying the concepts and methods learned in class to a real world problem.
Identify and describe some of the proactive PR that has been done for the company to establish and maintain a favorable image.
Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace. Does a viable market exist for the product or service
Examine the channel management implications of franchise channels and compare and contrast these implications to conventional channels.
differentiate between heavy lift surcharge and long lift
What is the importance of Ahab to Moby Dick? How important is rumour, lore, and/or superstition in Moby Dick? Discuss Fatalism and/or Fate in Moby Dick.
How will you determine the balance between the digital and traditional marketing?
E-Business solution Also identify the business value think of an industry example that applies the principles involved in the term
You have been given the assignment of justifying cause-related marketing to your board of directors. What would be your primary argument in favor of such a proposal?
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