User Account

All Pages

Conduct an internal and external environmental analysis

Assignment Help Marketing Management
Reference no: EM132030544

Question: Purpose of Assignment

Students gain experience conducting an internal and external environmental analysis for their proposed new division and its business model. They will also gain valuable experience in conducting a SWOTT analysis for their proposed division.

Assignment Steps

Resources: Strategic Planning Outline and Week 3 textbook readings

Conduct an internal and external environmental analysis for your proposed new division and its business model.

Develop a SWOTT table summarizing your findings. Your environmental analysis should consider, at a minimum, the factors below.

1. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

2. Include the SWOTT table in your submission.

a. External forces and trends considerations:

• Industry Changes

• Legal and regulatory

• Global

• Economic

• Technological

• Innovation

• Social

• Environmental

• Competitive analysis

b. Internal forces and trends considerations:

• Strategy

• Structures

• Processes and systems

• Resources

• Goals

• Strategic capabilities

• Culture

• Technologies

• Innovations

• Intellectual property

• Leadership

Compose a maximum of 1,400-word synopsis in which you analyze relevant forces and trends from the list above. Your analysis must include the following:

• Identify economic, legal, and regulatory forces and trends.

• Critique how well the organization adapts to change.

• Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.

• Discuss the primary internal organizational considerations for the development of a strategic plan.

• Identify the major issues and/or opportunities the company faces based on your analysis.

Format your assignment consistent with APA guidelines.

Reference no: EM132030544

Questions Cloud

Was mctaggart a good choice for licensee : Should Cameron have licensed McTaggart or continued to export? Was McTaggart a good choice for licensee?
Machine will be depreciated according to? five-year macrs : The? firm's tax rate is 35 ?%, and its? after-tax MARR is 15 ?%. Should the machine be? purchased?
What is the npv of installing the machinery : After 3 years (when the machine has only been depreciated for 3 years and therefore the book value is not zero) the machine is sold for $30,000
Determine the annual depreciation amount to be taken : Determine the annual depreciation amount to be taken over the useful life of the hauling truck for both book and tax purposes. n=6
Conduct an internal and external environmental analysis : Conduct an internal and external environmental analysis for your proposed new division and its business model. Develop a SWOTT table summarizing your findings.
Analyzing the prospects of installing cost saving : For this question, start fresh, do not carry over data from earlier questions. You are analyzing the prospects of installing cost saving machinery.
Determine the cash flow and accumulated cash flow : ITEC 630- Information Systems Analysis, Modeling, and Design - How large a sample would you have to examine to be 90% certain that your estimate
What is the approximate annual cost : What is the approximate annual cost of triple combination therapy for HIV infection. Give your personal opinion about this strategy for short-term treatment
Summarize the content of the marketing article : Summarize the content of the marketing article and apply the marketing strategic concepts. half for summary and half for strategy.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd