Length: 1000 words (+/- 10% allowable range). Grammar and turnitin report is mandatory. In creating your assessment, you may wish to include tables, graphs, charts or any other visual aids. You are required to use at least 8 sources of information that are referenced in accordance with Kaplan Harvard Referencing Guide. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material. NB: Reference List does not count towards the word limit of your analysis. Wikipedia and other ‘popular’ or non-academic sources of information are not to be used.

Assignment Submission - This file must be submitted as a ‘Word’ or ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur.

Late assignment submission penalties - Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Word Limits for Written Assessments - Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded.

Marking Criteria - Analysis 40 marks - You analyse and interpret the case study information articulately and convincingly. Application 30 marks - Your analysis clearly and thoroughly identifies and applies relevant tourism and hospitality theories and concepts. Format 30 marks - Correct grammar and spelling throughout the analysis with no obvious errors. Your analysis is professionally presented and exceeds expectations in what is evidently suitable for a high-grade commercial environment. In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with no errors.