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Conduct an industry environment analysis

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Reference no: EM132972802

Edwin Romero has developed a cell phone operating system that mirrors the benefits of the Apple ecosystem with seamless integration of cell phones with any tablet or computer (Android, Windows, or Apple). The incredible flexibility and usability of cell phones running his operating system makes Edwin think that when paired with the right hardware (phone) he will have a market dominating product. His friend, an NMSU MBA student, recommends he does an industry environment analysis and a macroenvironment analysis to better understand the potential of his operating system.

Conduct an industry environment analysis and a microenvironment analysis that considers a nationwide rollout of Edwin's operating system on a competitive smartphone. What is your perception of the current environment for Edwin?

Reference no: EM132972802

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