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Conduct an industry and market analysis for your company

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Reference no: EM131032666

Question:

Assignment 1

Conduct an Industry and Market analysis for your company (or a company with which you are very familiar)

1.0 Situation Analysis (approx. 1500 words)

o Macroenvironment (at least three variables)

o Company (identify strengths and weaknesses)

o Competitors (just the main two or three) o Customers

2.0 SWOT/TOWS (approx. 500 words)

3.0 Identify main Problem/Opportunity from the TOWS

Assignment 2

Re-design your company's current offer to address Point 3.0

1.0 Segment the market in at least three ways

2.0 Select and describe a Target for your (newly tweaked) offer

3.0 Position your offer against your major competitor/s

4.0 Design your Marketing Plan

o 4/7 Ps

o Strategic Fit

Reference no: EM131032666

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