Reference no: EM132805628

Strategic Management

Coursework Brief:

The assessment has been designed to help you to develop a practice based approach to your work and to demonstrate that you have engaged with the module materials. You will need to draw on a range of concepts from the module and frameworks from across the different topics that have been covered, using the context of your organisation (or an organisation that you have familiar with) to consider and analyse the materials.

You are to conduct a critical analysis of a Strategy for an organisation of your choicein the form of a Strategy report. (5,000 words) which relates the module material to your chosen case study organisation. References and appendices are not included in the word count, nor are any contents pages. Remember also that material contained within images and / or tables does contribute to your word count. See the guidance on the expected content. You do not need to hand in a hard copy of this report. Please note, this is an INDIVIDUAL report. The electronic submission boxes will be available from mid-November. You must reference your work very carefully.

For this assignment you will critically reflect on the internal and external environments of organisations before moving onto to consider the business model of your selected organisation.

Tasks

1. External Analysis

Conduct an external environmental analysis of your organisation. Based on this analysis, identify the key strategic issues that your organisation is facing (approx. 1500 words)

2. Resource Based Audit.

Conduct a resource audit of your organisation using relevant concepts and frameworks. Drawing on this analysis, provide appropriate recommendations on how your organisations resources and its strategy should be developed. (Approx 1500 words)

3. Business Models

Critically analyse your selected organisations business model. (Approx 500 words)

4. Strategic options.

Recommendation of some strategic options for the organisation to maintain or enhance competitiveness in the future. These must be related to the potential impacts of macro or competitive forces as identified in Section 1. Please also note you should make recommendations within the context of the organisation. (Approx 750 Words)

Please note that in doing your assignment you may want to give consideration to other core issues such as Culture, CSR, Organisational Structure, and any other issues you think are relevant to the analysis

This needs to be written in the form of a business report. The limit of 5000 words excludes appendices which should not be excessive in length and should not include material that would be more properly included in the body of the report.

Attachment:- Strategic_Management.rar