Conduct an environmental scan for your company

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Reference no: EM131873585 , Length: word count:600

Company: Starbucks New Product: Starbutts Jeans

Assignment 1

Marketing Plan

Create a company name and decide what real business world industry it operates in.

Create a new and unique (not already offered) product or service the company will be launching.

Obtain your instructor's approval for the team's product or service before beginning this project by having one team member private message the instructor what the team has decided on.

Create a minimum of 1,050-word report covering the following:
- Describe the organization, who are they, what industry they operate in, their mission and values, as well as what makes them different from other organizations.
- Explain your new and unique product/service and include packaging, labeling, and warranty if applicable. How will this add value and differentiate the brand and product from the competition, while encouraging the target market to buy?
- Identify your target market and what segmentation criteria you use to identify it.
- Prepare a SWOTT analysis.
- Identify and describe the top three real business industry competitors for your company and how your company's brand is positioned in comparison.

Identify each team member's contribution and create timelines Company: Starbucks

New Product: Starbutts Jeans

- Discussions on mission statement, values, target market, and industry competitors to be complete.
- Byron McClure: Describe the organization, who are they, what industry they operate in, their mission and values, as well as what makes them different from other organizations.

Assignment 2

Develop a minimum 1,050-word analysis addressing the following:

- Conduct an environmental scan for your company focusing on which of the five external forces the company is likely to be impacted by and what actions they will need to take to overcome them.

- Select and describe the price strategy your company will use to launch its product/service. Why is that strategy the best choice and will it need to be adjusted over the duration of the Product Life Cycle (PLC)? Why or why not?

- Select four of the following methods and explain how they should be used by your company. Explain the reasoning why they align best with your target segment and product:

o Advertising
o Public relations
o Traditional Digital marketing
o New Digital marketing techniques (describe)
o Sales promotion
o Direct marketing
o Event marketing
o Outdoor

- Analyze how your company will implement the New-Product Development Process (seven stages) to bring your product/service from concept to commercialization.

Identify each team member's contribution and create timelines - Discussions on external forces, price strategy for launch, 4 methods for marketing, and new product development process to be complete by Thursday 3/2.

- Individual assignments due no later than Sunday 3/4 12pm Central time.

- Byron McClure: Analyze how your company will implement the New-Product Development Process (seven stages) to bring your product/service from concept to commercialization.

Idea Generation
-Researchers identifying customer needs
-Instead of focusing on how to improve product, focus on product category

Screening
Separate ideas from those without merit

Concept Development and Testing
Measurement of customer attitudes and perceptions relative to product

Reference no: EM131873585

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Reviews

len1873585

2/22/2018 1:02:39 AM

Assignment deadlines Identify the dates in which team contributions assignments are due. (Include dates for draft submission and final submission) Each team member must have their portions submitted for compilation and draft submission for review by 6 p.m. Sunday evening of the week that the assignment is due. -Jacob If portions are not submitted by this time frame and no communication has been given in which unexpected events do occur that can hinder the deadline being met than the team will be notified as well as the instructor for guidance. Other Considerations Include any other special considerations for this team. Communication will be key throughout the weekly assignments. If a team member is unable to complete their portion for any given reason, please communicate this to the group in a timely manner so this can be addressed and corrected prior to submission. Please meet the deadline given for submission of each members portions to ensure time for draft review and revisions. –Jacob

len1873585

2/22/2018 1:02:32 AM

Communication What modes of communication will we use? Where will we communicate? The best mode of communication for the entire team is through the forum provided each week per assignment. If needed group text messages shall be utilized. -Jacob Provide at least two updated communications through the week in the Forum. If not each individual may be contacted via text by team members. Team contributions What are the expectations for equitable contributions from each team member? Each team member will provide posts to the team forum to give updates and to provide input on any questions or concerns that may occur throughout each assignment. -Jacob Team leads will address contribution issues throughout the week. If these issues are not corrected in a timely fashion than the instructor will be notified.

len1873585

2/22/2018 1:02:26 AM

Ground Rules for Engagement Learning Team Response Steps the Team will Take to Address Unmet Team Expectations Participation How often should team members meet to discuss an assignment deliverable? Team members should give updates to their portion throughout the assignment week, if help is needed express it in a timely fashion on the assignment forum page. -Jacob Updates will be asked for by the team lead by Friday, if team members do not respond than an email will be sent and/or a text message asking for updates. Collaboration How will we work with others to achieve our assignment goals and work through conflict? Each team member is expected to be open in regards to helping with other portions if needed. Participation in this process is crucial to our teams success throughout each assignment. -Jacob Each team member is expected to help throughout each week with particular portions of the assignment. If this is not done and communication is not provided than the instructor will be notified.

len1873585

2/22/2018 1:02:20 AM

Overview A learning team is defined as a group of individuals who work to accomplish mutual goals and output (University of Phoenix, 2014). Throughout your academic journey, you will have an opportunity to engagein learning that will support you in developing skills associated with the University Learning Goals of collaboration, communication, critical thinking and problem solving, information utilization, and competence and professional values. Learning teams involve group participation and discussions; however, the outcome is for the team to submit one deliverable in which every member of the team contributes. While a grade is awarded to each team member, not all team members receive the same grade as grades are awarded based upon the contributions of the team member. Your faculty member will assign learning teams as students will work together to submit Learning Team assignment(s).

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