User Account

All Pages

Conduct an environmental scan for your chosen company

Assignment Help Marketing Management
Reference no: EM13977292

Review the video case study "Geek Squad: A New Business for a New Environment". Keep this case study in mind as you complete this assignment.

Write a 750- to 1,000-word paper using the company you work for or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.

• In your opinion, what are the specific key environmental forces that created an opportunity for the company?

• Have there been changes in the purchasing patterns of your chosen organization's target market in recent years?

• Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing efforts and product offering in the future.

• What differentiation strategy should the company undertake to encourage their target market to choose them over other competitors?

• In your analysis, what lessons might you learn from the Geek Squad case study?

• What recommendations can you offer up to Geek Squad?

Reference no: EM13977292

Questions Cloud

Foreign to modern belief systems : 1-Do you see the religions of China, religions that came into being in very ancient times, as being completely foreign to modern belief systems?
What are the conditions that promote democracy generally : In other words, what are the conditions that promote democracy generally and how does India match up to these conditions? Be as specific by providing facts and examples.
What is the difference between led and laser transmitters : What is the difference between LED and laser transmitters
How much additional charge flow from battery onto capacitor : A 2900 pF air-gap capacitor is connected to a 7.4 V battery. If a dielectric with a dielectric constant of 5.5 is now placed between the plates, how much additional charge will flow from the battery onto the capacitor?
Conduct an environmental scan for your chosen company : Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing e..
Making the decision on that case that your choosing : In the decision on that case, what kind of sources does the court seems to rely on the most in making the decision on that case that your choosing?
What is the balls speed : A tether ball is on a 2.0 m long string that makes an abd of 60 degrees with vertical as it moves around the poke in a horizontal plane. If the mass of the ball is 0.40 kg, what is the balls speed?
Tasked with satisfying the audio/visual : Media Support Services (MSS) is tasked with satisfying the Audio/Visual (AV) needs of the university across its major functions. For example, the MSS group is in charge of installing interactive technologies in classrooms, conference rooms and even i..
What is the object''s speed after the impulse : A 2kg object is moving to the right with a speed of 4m/s when it experiences an impulse of 6Ns . What is the object's speed after the impulse?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd