Conduct an audit of their digital marketing

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Reference no: EM133223900

Assignment:

We have to apply digital marketing principles and practices to develop and analyze a B2C brand, conduct an audit of their digital marketing and provide recommendations based on your findings.

(The B2C brand is Zara)

Recommendations

Make four (4) strategically strong recommendations for?how the organization could evolve its digital marketing moving forward (these must be related to what you found in your audit and pertain specifically to digital marketing channels/activities):

Continue to keep doing something that's working
Change something you're doing to make it better
Stop doing something that's just not working
Start doing something...a new BIG idea

Reference no: EM133223900

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