Conduct a thorough analysis of the current conditions

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Assessment

Your group will choose one existing incumbent that is being beaten by a challenger. This incumbent will be the same incumbent that you chose in week 2. In other words, identify and choose one incumbent that is struggling to survive. Conduct a thorough analysis of the current conditions of this incumbent by referring to following relevant strategic analysis frameworks:

1. Porter's Five Forces Model (refer to lecture 7)
a. Degree of existing rivalry
b. Threat of potential entrants
c. Bargaining power of suppliers
d. Bargaining powers of buyers
e. Threat of substitutes

2. Stakeholders analysis (refer to lecture 7)
a. Strategic stakeholder analysis
b. Normative stakeholder analysis

3. Porter's Value Chain Model (refer to lecture 7)
a. Primary activities
b. Support activities

4. PESTEL (Political, Economic, Social, Technological, Environmental, Legal),

5. SWOT (Strength, Weaknesses, Opportunities and Threats)

6. Technology cycle (refer to lecture 4)
a. Era of ferment
b. Era of incremental change

7. The Utterback and Abernathy Model or 3 Phases of innovation model (refer to lecture 4)
a. Fluid Phase
b. Transitional Phase
c. Specific Phase

8. The McKinsey 7-S Model
a. Hard elements (Strategy, Structure, System)
b. Soft element (Shared Values, Skills, Style and Staff)

You will have to use at least 4 strategic analysis frameworks, identify and evaluate the current position of the incumbent and synthesise the findings. The first one (Porter's Five Forces Model) is compulsory. In Technology cycle and 3 phases of Innovation model, you will have explain at which phase does the current position of the incumbent of your choice falls on. After assessing the incumbent's current position, provide a brief outline of a solution for this incumbent to re-emerge in the new market. The solution has to be linked to innovation and new disruptive technologies. This will help you to explain about the firm's strategic intent. You will also identify and explain resources and capabilities required by the incumbent to close the gap between its current position and its strategic intent.

Reference no: EM132287379

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Reviews

len2287379

4/18/2019 4:28:17 AM

Identifies the resources and capabilities required to close the gap between company's current position and its strategic intent (20 marks) An outstanding attempt at identifying resources and capabilities required to close the gap between company's current position and its strategic intentWrites clearly and succinctly in an appropriate academic style, Demonstrate appropriate use of language, grammar, spelling and punctuation with correct referencing (Harvard Author Date system (20 marks) This report is written with a good transition, in a persuasive, which is evident from a clear structure that includes introduction, body and conclusion. The report exhibits exceptional ability in use of correct language. grammar, spelling and punctuation. References are credited well and used appropriately. In-text citation and list of references mostly compliant with Harvard Author Date system.

len2287379

4/18/2019 4:28:01 AM

Analyses the current position of the incumbent and synthesises the findings by using different strategic analysis frameworks (40 marks) An outstanding attempt at analysis of incumbent’s current position and synthesis of the findings by using more than three strategic analysis frameworks.

len2287379

4/18/2019 4:27:52 AM

You are required to only propose a brief solution in this assessment. You will discuss it in detail in Unit Project Part C. Marking criteria and Rubric: The assessment 3 -Unit Project Part B will be marked out of 100 and will be weighted 30% of the total unit mark. Marking Criteria Demonstrate understanding of formulating technological innovation strategy by assessing the company’s current position and defining company’s strategic intent (20 marks) Excellent (85-100%) of the criterion mark Displays exceptional understanding of formulating technological innovation strategy by assessing the company’s current position and defining company’s strategic intent.

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