Reference no: EM13936515
APA format is critical. We already had to submit some references that would apply to the paper.
The reference submitted are in the Week 1 Articles Attachments. If those can be helpful please use if not others are okay. I have been extremely pleased with works done in the past and look forward to another quality and plagiarism free report. I will continue to use this site as others were not as professional.You will assume the role of both a Marketing Manager and Marketing Consultant.
In Part 1, your primary role will be that of a Marketing Manager. You are to select an organization listed as one of the Case Studies from the back of your textbook (between pages 244-725). Chipotle has been selected. Then, apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your paper:
1. Provide some historical information about the organization as well as their Mission & Vision Statements.
2. Given the organization you selected, describe the products and services they offer to customers.
3. Identify the organizations Target Market.
4. Explain how their products/services are segmented in the marketplace?
5. In terms of the Marketing Mix (Four P's - Product, Promotion, Place, and Price), please address each area based on the product/service this organization offers.
6. Identify the competitors of this organization as well as what percentage of the market they possess.
7. Create a positioning grid and plot where the organization is positioned as well as their top 4 competitors.
8. In terms of product differentiation, explainhow this organization differs from the competitors you listed on the Positioning Grid? (Indicate what they do differently that makes them standout)
9. Conduct a SWOT Analysis on your selected organization and list at least three items for each category.
Part 1 of your paper must meet the following criteria:
1. Must be 4-5 pages, double-spaced, and formatted according to APA style as outlined in the Baker College - My eLibrary (not including the title and reference pages).
2. Must include an APA Style Title Page and Reference Page
3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion summarizing the information in Part 1 (3-5 sentences).
6. Must use include 5-7 references including web links (as needed) two of which must be scholarly articles that are listed in APA style.
Attachment:- Articles.docx
|
Limiting the effect of an untrusted program
: The total processing speed of microprocessors (based on clock rate and number of circuits) is doubling roughly every year. Today, a symmetric session key needs to be 100 bits long to be considered strong. How long will a symmetric session key have..
|
|
Description of the problem that are outlined in the case
: In a 2-3 page Word document, provide your initial reactions to the case study, including a description of the problem(s) that are outlined in the case. Case Study - Ions Consulting: The MP^2 Training Program
|
|
What concept best describes the issues facing risk manager
: A bank is in the midst of a highly competitive market environment and over the past few years has created. What concept best describes is a good example of the issues facing this risk manager and why?
|
|
Discuss the role of qualitative research
: Discuss the role of qualitative research in understanding the preferences of Australian Baby Boomers to international travel. Which qualitative research technique(s) should be used, and why?
|
|
Conduct a swot analysis on your selected organization
: Identify the competitors of organization as well as what percentage of the market they possess - Conduct a SWOT Analysis on your selected organization and list at least three items for each category.
|
|
Explain this using terms of energy and nutrients
: If they were to compare the total weight of all the algae and the combined weight of all the animals, which will weigh more? Explain this using terms of energy and nutrients. What observations and inferences would be used to answer this?
|
|
What is the worst return you would expect to see
: A portfolio has an expected return of 10 percent and a standard deviation of 3 percent. What is the worst return you would expect to see with 95 percent confidence?
|
|
Integrated marketing communication issues on competitiveness
: A brief discussion of the Integrated Marketing Communication issues which impact on competitiveness. These issues should be discussed from an implementation point of view. Because this is a short assignment, be careful to use your word limit wisel..
|
|
What type of risk do you face
: You enter into a CDS contract for $1 billion in which you agree to pay a premium to another institution in order to receive payments that cover the risk of your underlying portfolio. What type of risk do you face?
|