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The Importance of Mission Statements
Prepare a case analysis for Vertu: Nokia's Luxury Mobile Phone for the Urban Rich.https://cb.hbsp.harvard.edu/cb/pl/13869357/13869379/8c9f5c6e71f70c7e1656143f94c6f6dd
Focus upon the idea of conducting a SWOT analysis with respect to Vertu's and Nokia's mission statements (you can include its core values, purpose, and goals too). Be sure to include the SWOT analysis as shown in the Appendix of your paper (after the References page).
Reference:
Kwong-Kay Wong, K. (2011, September 28). Vertu: Nokia's luxury mobile phone for the urban rich. (Report No. W11208). Watertown, MA: Harvard Business Publishing.
Assignment Checklist:
Conduct a SWOT analysis on the case study companies' mission statements.
Create a case study analysis focusing upon the company's mission statement.
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