Conduct a SWOT analysis of ABC Pvt Ltd

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Reference no: EM131992737 , Length: 18

Project -

ABC Pvt. Ltd. has been in the business of manufacturing computers and laptops since 2001. In due course of time, the company has succeeded in establishing its brand in urban markets through innovative marketing strategies and proactive leadership. With growth in its business, the company has witnessed its employee strength increase from a mere 100 employees to 1500 employees. The focus of the company has been on offering a limited range of quality products at lower prices. However, its popularity and focus on the urban markets has resulted in a restricted distribution network across the country.

However, with introduction of new products and technology in the market and increasing competition, the management of ABC Pvt. Ltd. is contemplating on ways to tackle these challenges. In this regard, the management organized a meeting to discuss about future prospects of diversification to ensure consistent growth. The management is also contemplating on implementing an efficient ERP system in order to streamline and integrate its processes. Based on these discussions, the management has prepared a list of questions that need to be considered by the company's decision-makers.

Consider yourself to be one of the decision-makers, provide your views and suggestions for the following questions.

1. Conduct a SWOT analysis of ABC Pvt. Ltd.

2. State the various competitive forces existing in the computer and laptop manufacturing industry as per Porter's approach to industry analysis.

3. State prospective diversification strategies that the company can adopt to gain a competitive advantage.

4. Consider that the company opts for expansion and diversification, which cooperative strategies can be adopted?

5. As the company plans to go in for ERP implementation, it has decided to form a project team for the same. Suppose you are on the panel to select the project manager who shall be heading this team, what are the skills you will look for in the ideal candidate?

6. According to you, which are the three ERP transition strategies that will be suitable for ABC Pvt. Ltd.? Justify your answer.

7. If the company management decides to undertake Business Process Reengineering, what do you think shall be the major enablers for the same?

8. With the emphasis of company management on improving and sustaining quality, which tools can ABC Pvt. Ltd. employ to assure quality in its processes and products? Explain each tool in context of ABC Pvt. Ltd. in detail.

Reference no: EM131992737

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len1992737

5/23/2018 12:43:13 AM

Total 18 pages, Instructions: Please read very carefully. The page limit for this assignment should be at least 20 pages not exceeding 25 pages. Students should refer to their own understanding regarding the concept and are not allowed to utilize any materials available online or in any topics. Kindly note that the content should be objective and not someone's point of view. Hence you cannot use blogs or Wikipedia as a source. However you can refer to it but make sure the content is also verifiable from other sites.

5/23/2018 12:43:08 AM

Please be courteous and do some spell check grammar, punctuation & formatting before sending this back. Please proof read before sending this back. The content that should be written has to be unique and needs to have cohesive argumentation. Please ensure that the Text format size does not exceeds 10 pt. and the line and paragraph spacing does not exceeds 1.0.

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