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Conduct a swot analysis of aaptiv in the us market

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Reference no: EM132423405 , Length: 2

This assignment is about an analysis of a fitness app "Aaptiv"

Aaptiv has engaged our media teams to plan and manage a holiday campaign aiming to increase new user trials by 20%. The client has briefed the teams regarding the business and marketing objectives a few weeks ago. Also attached is the detailed company overview. Aaptiv is also seeking recommendations for a general marketing strategy. Please address the following:

Question 1: Name three latest consumer fitness trends in the US that can drive Aaptiv's growth and market differentiation?

Question 2: Conduct a SWOT analysis of Aaptiv in the US market.

Question 3: Define and describe the U.S. target audience from a (i) demographic, (ii) psychographic, and
(iii) behavioral standpoint.

Question 4: What is your recommendation to leverage paid, owned and earned media channels to achieve its marketing objective?
Instructions

  • Maximum paper length: two pages

Reference no: EM132423405

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