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This assignment is about an analysis of a fitness app "Aaptiv"
Aaptiv has engaged our media teams to plan and manage a holiday campaign aiming to increase new user trials by 20%. The client has briefed the teams regarding the business and marketing objectives a few weeks ago. Also attached is the detailed company overview. Aaptiv is also seeking recommendations for a general marketing strategy. Please address the following:
Question 1: Name three latest consumer fitness trends in the US that can drive Aaptiv's growth and market differentiation? Question 2: Conduct a SWOT analysis of Aaptiv in the US market. Question 3: Define and describe the U.S. target audience from a (i) demographic, (ii) psychographic, and(iii) behavioral standpoint. Question 4: What is your recommendation to leverage paid, owned and earned media channels to achieve its marketing objective? Instructions
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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