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You are required to conduct a SWOT analysis of a company from the tourism industry. Present your analysis in the form of a report, which should be creative and informative.
Company - Booking
Your essay must include:
- Introduction: Outlines generally what the report is about, including relevant background, information about the marketing environment, what it is and why it is important.
- Background : History of the Product/ Service by including the quality , experience of customers and value of the product /service
- Main Body: Discuss in details the main role of marketing in the organization with the usage of SWOT analysis.
- Conclusion Draws together your overall understanding and summarizes the points discussed.
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The paper is related to the strategic implementation of the policies Booking. com. This paper also highlights the swot analysis, marketing and the various strategies. This paper has been prepared in Microsoft Word Document.
6 academic reference is required (Harvard Referencing style) * The company chosen is (Booking.Com) * Kindly make sure the grammar and spelling is accurate and no repetitive sentences are used. Thank you
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